About The Founder

After years of battling her own skin condition, Michelle Osmond was diagnosed with Rosacea Subtype 1, known as Erythematotelangiectatic rosacea (ETR). This subtype of Rosacea is characterized by flushing, persistent central facial erythema (redness), and telangiectasias (thread-like veins).

Michelle created Modest Beauty to help others with sensitivity take back control and restore their skin confidence.

Our Mission

We are one of the few skincare companies that proudly formulate and manufacture our products in our South African HQ. Yes, each and every one.

While outsourcing can certainly make life easier, we believe it’s vitally important to take ownership of every single step of the process—from formulating and packaging to labelling and testing.

We manage the entire journey, from creative conception to the moment it’s in our customers’ hands. This way, we can promise exceptional quality every time, without compromise

Our Vision


    We are committed to using only ingredients that benefit the health of the skin and support the integrity of our formulations. When deciding on the ingredients for our formulas, we adhere to Ecocert and/or COSMOS certifications.


    We prioritize a healthy pH balance and use skin-friendly ingredients in our formulations, which include small molecular structures for easy absorption. These elements actively support and preserve the skin’s acid mantle.


    We are transparent about what goes into our formulas and where we source our ingredients. Our formulations are free from essential oils, drying alcohols, silicones, mineral oils, parabens, and artificial fragrances/dyes.

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